Faculty & Staff
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Michael A. Shapiro, Ph.D. Associate Professor 319 Kennedy 607.255.6356 mas29 @cornell.edu |
Dr. Michael A. Shapiro focuses on the mental and emotional processes that affect our interpretation of messages and our decision-making. His recent studies focus on the mental and emotional processing of media narratives, particularly how people judge the realism of stories—including the impact of stereotypes. His research includes a wide range of topics and stories from advertising, news and entertainment. He is currently a co0editor of the journal Media Psychology.
Recent courses taught include:
Comm 422 - Psychology of Television (and Beyond)
Comm 622 - Graduate level Psychology of Television (and Beyond)
Comm 681 - Advanced Communication Theory
Comm 781 - Seminar in Psychology of Communication
Selected Publications
Pak, H., & Shapiro, M. A. (2008). The effects of incongruity, production pacing and sensation seeking on TV advertisements. Paper presented at the International Communication Association. Top 4 paper Mass Communication Division.
Shapiro, M. A., Porticella, N., & Hancock, J. T. (2008). Identification, realism and ideal-self in interpreting media characters. Paper presented at the International Communication Association.
Barriga, C., Shapiro, M. A., & Fernandez, M. L. (2008). Science information in fictional movies: Effects of context and gender. Paper presented at the International Communication Association.
Porticella, N., Shapiro, M. A., & Gravani, R. B. (2008). Social barriers to safer food preparation and storage practices among consumers. Paper presented at the International Communication Association.
Shapiro, M. A. (2007). Values, creativity, and imagination in generalizability. Communication Methods and Measures, 1(3), 207-213.
Shapiro, M. A. (2007). Introduction to generalizability: Philosophy, challenges and new frontiers. Communication Methods and Measures, 1(3), 165-167.
Shapiro, M. A., Peña-Herborn, J., & Hancock, J. T. (2006). Realism,imagination, and narrative video games. In P. Vorderer & J. Bryant (Eds.), Playing video games: Motives, responses, and consequences (pp. 275-289). Mahwah: Erlbaum.
Shapiro, M. A. (2005). Perceived reality and media entertainment. In D. Marinelli (Ed.), ICEC conference proceedings 2003: Essays on the future of interactive entertainment (pp. 91-99). Pittsburgh, Pennsylvania: Carnegie Mellon University Press.
Shapiro, M.A., & Chock, T.M. (2004). Media dependency and perceived reality of fiction and news. Journal of Broadcasting and Electronic Media, December 2004. 675-695.
Bradley, S. D., & Shapiro, M. A. (2004). Parsing reality: The interactive effects of complex syntax and time pressure on cognitive processing of television scenarios. Media Psychology, 6, 307-333.
Shapiro, M. A. (2002). Generalizability in communication research. Human Communication Research, 28, 491-500.
Shapiro, M. A., & Chock, T. M. (2003). Psychological processes in perceiving reality. Media Psychology, 5, 163-198.
Shapiro, M. A., & Fox, J. R. (2002). The role of typical and atypical events in story memory. Human Communication Research. 28, 109-135.
