Faculty & Staff
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Clifford Scherer, Ph.D. Associate Professor 307 Kennedy Hall 607.255.7498 cws4@cornell.edu |
Dr. Cliff Scherer does original research, creates interventions, and conducts state and federal workshops on topics related to how individuals, families, communities, and organizations deal with health and environmental risks and biotechnology issues. He is particularly influential in the development and application of theory to the improvement of scientific and technical information.
Recent courses taught include:
Comm 130 – Visual Communication
Comm 486 – Risk Communication
Comm 686 – Graduate level Risk Communication
Selected Publications
Scherer, C., Cho, H. (2003). A Social Network Contagion Theory of Risk Perception. Risk Analysis: An International Journal, 23, 261-267.
Scherer, Clifford and Napoleon K. Juanillo, Jr. (2002) Integrating Community Health Risk Assessments: The continuing challenge of health risk management and communication. Handbook of Health Communication.
Joines, J. L., Scherer, C. W., & Scheufele, D. A. (2002). Exploring motivations for consumer Web use and their implications for e-commerce. The Journal of Consumer Marketing 20 (2).
Rich, R., Scherer, C., Maestro-Scherer, J., and Michell-Nunn, S. (2002). Technology in organizational learning: Using high tech for high touch. Educational Technology & Society. 5, 2.
